I'd never have known that they were smaller than UPS or USPS, had I not seen the following bookmark (a piece of great marketing collateral) from USPS -
How is it that smaller companies like FedEx outmarket bigger players? Watch this space.
Sunday, April 22, 2007
Of Verbs and Strategy
"Timothy, Can you please FedEx the latest documentation to Plano to reach them by tomorrow morning?", set me thinking about why I "FedEx-ed" documents instead of "USPS-ed" or "UPS-ed" them. Solidcore uses all three services from time to time. Though much smaller than UPS or USPS, FedEx is THE VERB in their category. Is it because, "FedEx-ed" sounds much better than "UPS-ed" or "USPS-ed"?
I'd never have known that they were smaller than UPS or USPS, had I not seen the following bookmark (a piece of great marketing collateral) from USPS -
How is it that smaller companies like FedEx outmarket bigger players? Watch this space.
I'd never have known that they were smaller than UPS or USPS, had I not seen the following bookmark (a piece of great marketing collateral) from USPS -
How is it that smaller companies like FedEx outmarket bigger players? Watch this space.
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