Sunday, April 22, 2007

Of Verbs and Strategy

"Timothy, Can you please FedEx the latest documentation to Plano to reach them by tomorrow morning?", set me thinking about why I "FedEx-ed" documents instead of "USPS-ed" or "UPS-ed" them. Solidcore uses all three services from time to time. Though much smaller than UPS or USPS, FedEx is THE VERB in their category. Is it because, "FedEx-ed" sounds much better than "UPS-ed" or "USPS-ed"?

I'd never have known that they were smaller than UPS or USPS, had I not seen the following bookmark (a piece of great marketing collateral) from USPS -

How is it that smaller companies like FedEx outmarket bigger players? Watch this space.

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