Picking the right battles

I shook my head reading about the recent disqualification of 4 badminton teams from the Olympics.  Unless there was a rule forbidding teams from throwing games, the disqualification is misguided.  In building products, we often pick strategies that offer differentiation on high value features while ceding ground on less-profitable features.  In my current gig, we prioritized adding more mobile friendly authentication methods over some missing features to support the desktops.  This means that we lose a few deals that require desktop support, but even if we had this feature, it wouldn't command premium pricing.  Contrast this with the newer mobile features that is helping us sell at a much higher price point because our competition do not have some capabilities.  This is a choice that we picked and would pick again if we have to.

Why should sportsmen (or women) not be afforded the freedom to choose the matches they want to win?  Is using the brain to get closer to the gold medal such a bad thing?